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Corporate Identity

CardWare International
As a leader in electronic transaction services and supplies, we developed the name CardWare and the “speeding card” icon to reflect the direction of the bankcard industry, and adopting the word International to present the company as a global provider.

Midwest Retina
Comprised of the top ophthalmological surgeons in the central Ohio area, we created a dynamic, three-dimensional symbol to represent these dedicated physicians and their use of state-of-the-art technologies in eye treatment.

Columbus Eye Surgery Center
This outpatient surgery facility specializes in ophthalmological procedures. This stylized symbol incoporates both a stylized retina image and the highly accurate incisions made during certain surgeries.

Central Ohio Newborn Medicine
Part of Grant Medical Center, this central Ohio physicians group specializes in in pre-labor and special needs newborn medicine. We wanted a warm and friendly appearance to the identity due to the high level of stress their patients encounter at this precious time.

Architectural Precast
Based in Columbus, Ohio, this manufacturer produces concrete-based decorative outdoor fixtures such as trash bins, picnic tables, benches, and high security barriers. The identity stylistically represents their most popular product — the planter, and is used as a corporate seal.

HR Checkpoint
A full service background screening company, we needed to portray extreme accuracy in their identity. A very simple, clean font was used with minor modifications, and the incorporation of a red flag to resemble any potential issues that may occur on any given report.

Power Factor
This is a brand identity for a special weight-training monitor sold worldwide. As the name implies, this device calculates your “power factor” at your current weight, and then helps create a regimen to improve muscle tone and burn more calories.

Evergreen Medical Services
This North Carolina company services medical gas testing and equipment in hospitals and health care facilities nationwide. The symbolic birds and evergreen trees, along with the green corporate color reinforce their environmental concerns in testing and thinking green.

Grace Fine Motorcars
An Ohio company, Grace rents high-line luxury automobiles by the day or week. Because of the nature of their business, the identity needed to be elegant and memorable. We created the name because of the association of refinement, elegance and ease of remembering.