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Brand Standards

Central Ohio Primary Care Physicians
A physician group in central Ohio, COPCP produces many documents in-house. To maintain consistency we developed a brand and collateral guide to be followed by administrative staff as well as outsourced printers responsible for generating collateral and internal forms.

OhioHealth Initial Standards and Interim Studies
In 1998 we completed a complete brand strategy manual, which was developed shortly after the new OhioHealth identity was implemented. Since then, we have been responsible for all identity implementation issues and studies, including entity brand creation and control.

OhioHealth Recent Brand Standards Guides
Over the past 10 years OhioHealth’s brand has been refined and the entire system strategy streamlined. As a result, we produced smaller, easy-to-read reference guides for all aspects of brand consistency, including Identity, Collateral, Editorial and Business Communications.